YouTube has agreed with CBS, Universal Music, Lionsgate, Electronic Arts and other media businesses to have copyrights to their videos and be able to claim them and show ads alongside them. The goal is to be able to share the revenue. The movie industry needs to pursue the lead of the music industry by embracing the technological progress that has allowed millions of people worldwide to benefit from the electronically provided content (RIAA, n.d.). By developing new ways to deliver things technologically the more revenue that can be obtained instead of lost. 4. Should motion picture companies continue to use YouTube to promote their new films? Why or why not?

Yes, motion picture companies should continue to use YouTube to promote their new films. YouTube's enormous audience can be used to improve the entertainment experience while engaging viewers in ground-breaking new ways is the best way to promote new movies (NBC and YouTube Announce Strategic Partnership, 2006). Continuing to follow this path will allow movie studios to continue to enhance their profits as much as possible. The reason that they need to continue to do this is because as technology continues to evolve the only way that movie studios will be able to keep up is to continue to evolve...

Instead of trying to stop the acts of piracy, which often costs a lot of money, it is better if the movie studios just make the material available to the mass public at a rate that is affordable. This is will allow for the majority of people to obtain the material and thus decrease the amount of piracy that takes place.
References

Ahrens, Frank. (2006). Film industry stresses piracy's finance impact. Retrieved January 31,

2011, from Web site:

http://www.azcentral.com/arizonarepublic/business/articles/0929biz-piracy0929.html

Lawler, Ryan. (2010). Will YouTube's Viacom Win Open the Floodgates for More

Premium Content? Retrieved January 31, 2011, from Web site:

http://gigaom.com/video/will-youtubes-viacom-win-open-the-floodgates-for-more-premium-content/

NBC and YouTube Announce Strategic Partnership. (2006). Retrieved January 31, 2011, from Web site: http://newsblaze.com/story/2006062707000800006.mwir/topstory.html

RIAA. (n.d.). Retrieved January 31, 2011, from Web site: http://www.riaa.com/faq.php

The Movie Industry and Technology. (2005). Retrieved January 31, 2011, from Web site:

http://tags.library.upenn.edu/project/35010